Im so ever impressed by Ipod and Apple. Imagine 6 years ago when we all had 20-40 songs on your PCs and started thinking about getting and MP3 player... a NO BRAINER THAT CAN BE DONE BY ANY TWO ENGINERS IN THE WOLD. Imagine how big SONY, SAMSUNG, PHILLIPS and ALL THE COMPETITORS ARE - and then Steve Jobs just produces THE KILLER PRODUCT.